Our Vision
Every decision we make is powered by emotion. Every video, text, and notification triggers a response in our brain — but organizations can't measure what drives that behavior.
Until now.
Our proprietary AI optimizes content for emotional impact — before users even click. It's the power of emotional intelligence, today.
Our Products
Drop emotional intelligence into any content feed, CMS, or platform in minutes. Optimize your content for emotional impact in real time — before users even click.
Explore IRISOptimized to keep your teams motivated, the Goodable app is the world's first news wellness platform, powered by IRIS. Get personalized, emotionally optimized content feeds every day — proven to improve mood, reduce anxiety, and quit the cycle of doomscrolling.
Download the AppThe world's most positive, impactful headlines — curated daily and emotionally optimized. Proof that content built for human wellbeing drives real engagement, loyalty, and time on site.
Visit The Daily GoodsIntroducing IRIS
Meet IRIS, the world's most powerful emotional intelligence engine. IRIS can scan any content and immediately predict its emotional impact — from emails, to videos, to the DM you're about to send to a potential client.
It's time your platform had tools that understand how content makes people feel — with real-time emotional scoring to amplify every piece.
Emotions control every decision your users make. IRIS helps you understand the emotional intent behind every click, scroll, and share — so you can meet them where they are.
IRIS frees your team to focus on great content. Let emotional intelligence do the heavy lifting and fuel a cycle of engagement that accelerates over time.
Get API AccessResults
Not all AI is created equal. Goodable is clinically validated and proven at scale. Our emotional intelligence currently delivers transformative user experiences for hundreds of millions of monthly end users.