Meet the Team

At Goodable, we're obsessed by changing the narrative - and fixing the news for good. This is the team that makes it possible.

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    Muhammad Lila
    Founder & CEO

    Muhammad is a CNN and ABC warzone correspondent who realized the news was broken, so he decided to fix it. He led the growth of Goodable from just an idea to one of North America's fastest growing news sources, reaching a peak audience of 61M+ per month.

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    Jonathan Vize
    Director of Content

    Jon is a newsroom leader (CTV, CP24) who manages all of Goodable's content offerings. He has 15+ years of experience and is widely regarded as one of the best newsroom leaders in Canada. He previously led 150+ staff at Canada's biggest television network.

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    Erica Wright
    Chief Technology Offer

    Erica leads Goodable's engineering and development teams. As a senior engineer, she previously led multiple high-priority projects at Mozilla, where she skyrocketed from intern to Senior Engineer within just a few years.

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    Duaa Zahra
    Social & Community Manager

    Duaa manages all of Goodable's social media accounts, including Twitter, Facebook, Instagram, and more. When she's not busy helping us make the world better, she manages our growing community of Goodablers around the world.

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    Beth Thomson
    Head of Partnerships

     Beth heads up the Business Development and Partnerships team. She has 8+ years of experience and has worked with a wide range of multi million dollar clients in Canada, the US and the UK including ITV, Harrys Razors, Hudson’s Bay, Sunnybrook Hospital, Ontario Teachers Pension Plan, Johnson and Johnson and more. Her experience spans across marketing, communications, paid media and most recently social impact and ESG.